After the 44-day war of 2020, Azerbaijan began to widely promote the idea that it is a multicultural country where the rights of all national minorities are protected. According to this narrative, there are no obstacles to the practice of religious ceremonies or the construction of religious buildings for various nationalities, emphasizing the multicultural character as a defining feature of Azerbaijan (https://www.youtube.com/watch?v=fePtnUNWK3Q). Since 2020, the Azerbaijani side has significantly increased the dissemination of videos with a propagandistic tone, aimed at portraying accusations of destruction and alteration of Armenian cultural heritage as unfounded. They assert that Armenians face no obstacles in Azerbaijan and emphasize their multicultural policy by showcasing images of the Armenian Church of Surb Grigor Lusavorich (Gregory the Illuminator) in central Baku. These videos and publications suggest that Azerbaijan maintains and repairs this Armenian Church (https://www.youtube.com/watch?v=3lwEXpHM76Q). Until 2023, official Azerbaijani news media were actively promoting these narratives. However, from 2023 onward, many media outlets in Azerbaijan began actively participating in this campaign, sharing short videos from the Armenian Church of Surb Grigor Lusavorich (Gregory the Illuminator) in Baku. Starting in 2024, a new trend emerged where some media personnel started publishing videos featuring standing churches, primarily dating from the 19th century, in regions of Azerbaijan that were previously populated by Armenians. The aim was to demonstrate that Azerbaijan also preserves Armenian churches outside Baku, focusing on cities like Ganja and Shamkhor. Notably, the Azerbaijani media does not highlight the ruins of numerous Armenian villages, destroyed or damaged Armenian churches, and cemeteries in historical Utik and surrounding areas. These facts have been extensively documented since the Soviet era by Armenian specialists, particularly by Samvel Karapetyan, who has addressed this issue in numerous scientific publications, often sharing rare photos that were difficult to obtain.

It's important to note that in the Azerbaijani videos, churches constructed before the 19th century are often referred to as Albanian, while those built in the 19th century are labeled as Armenian. This distinction indirectly supports the propaganda narrative that Armenians only settled in the region from the 19th century onwards. These videos also highlight Armenian cemeteries, showcasing burials from the Soviet era and the late 19th century in good condition. This presentation aims to demonstrate that despite historical conflicts, Azerbaijani authorities have not damaged Armenian cemeteries. Another significant aspect of these videos is the emphasis placed on the absence of Muslim cemeteries, burials, and mosques in Armenia. It is claimed that Armenians destroyed these religious and cultural sites belonging to Azerbaijanis. This narrative reinforces the contrasting portrayal that while Azerbaijan respects Armenian heritage, Armenians have allegedly acted destructively towards Azerbaijani cultural and religious sites (https://www.youtube.com/watch?v=NiHmxstnca0, https://www.youtube.com/shorts/6GxaIoaYJYg,https://www.youtube.com/watch?v=HEfrX9LOjkc, https://www.youtube.com/shorts/6-QUrWyQn0Q). The current approach taken by the Azerbaijani media focuses on highlighting the issue of national minorities living in Armenia, portraying them as a small number due to alleged Armenian intolerance. This narrative attempts to suggest that Armenians do not respect or accommodate minority groups within their country.

The Azerbaijani side is resorting to blatant deception to claim that the Armenian churches and cemeteries in Azerbaijan are intact and undamaged.

Despite their efforts to portray "tolerance" through propaganda, the recent destruction of Armenian cultural heritage in occupied Artsakh over the past four years, along with the hundreds of Armenian monuments destroyed during the Soviet era in the same region, clearly demonstrate the intolerant and aggressive nature of Azerbaijan.